Twilio White-label
There is no doubt that Twilio has done a great job marketing CPaaS (Communication Platform as a Service) APIs and SDKs to the developer community and has went from a startup all the way to IPO .
Many apps and services that we relay on today such as ride-sharing apps like Uber and features like two-step verification when accessing our emails and web pages are mostly powered by CPaaS APIs like Twilio.
The Problem
Service Providers want to add CPaaS APIs to their offering, however almost every CPaaS Provider out there (Twilio,Nexmo, Plivo) are not offering this in order to get the customers directly bypassing the CSPs (Communication Service Providers), they are competing in the market by either slightly less pricing, faster support and other factors and trying to win the developers attention in order to win the API stickiness into their apps and win the traffic (Voice, SMS, Lookup…).